Users will soon have a new feature that allows them to cut down on the amount of AI-made media appearing in their feeds. This step comes as the company revealed that it currently hosts more than 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale release. This development coincides with a increase in AI content, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that almost one in 10 of the fastest-growing video streams on another major platform only show AI-generated videos. A considerable share of this material is classified as low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that many people enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the option to see more or less of that, according to their own choices,” commented a company executive.
AI on the Platform
The service disclosed that there are presently over a billion videos on its service identified as made with AI. In total, in excess of 100 m videos are submitted to the platform daily, making AI-generated material a relatively small portion of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they see by using the topic control setting in the platform and choosing the AI content topic. Other topics that can already be modified under the filter include current affairs, style, cosmetics, and dance.
Platform Guidelines
Its guidelines require users to tag lifelike AI-made content, and it forbids dangerous fake videos of public figures or critical incidents. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the app will from now on attach an AI-generated watermark to content made using its own AI tools, or identified by an cross-platform project for identifying artificial media. This measure is designed to deter users from seeking to bypass the tagging system.
Educational Initiatives
The platform is additionally launching a $2 million educational fund for experts and institutions to create learning resources about ethical AI use. This project will support educational bodies specializing in teaching computer science.
Moderation Strategy
The video-sharing app has justified its content review process, during discussion over plans to make redundant numerous review team members in the UK. It is expected to cut a significant number of roles in its trust and safety team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.
A senior executive clarified that people-led review would remain essential, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by people. TikTok reported a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us work at speed.”
